[Un]Branded

For my final project in my Product Development class, we were put in small groups and tasked to create an apparel brand. The purpose of the project was to work through the entire product development process in a collaborative setting, which included creating a logo and hangtag, identifying a target consumer, identifying competitors, conducting trend research, creating a mood board, rendering five complete looks, creating tech packs and costing sheets for three garments, and creating a product marketing plan. I was responsible for conducting trend research, completing our SWOT analysis, design ideation, and the final lineup illustrations.