For my second Advanced Portfolio project, we were individually tasked with creating a collection for a mass-market brand. I chose to design for Reformation, a fashion brand known for its sustainable practices and effortlessly chic aesthetic. The project challenged us to seamlessly integrate our designs into our chosen brand’s brand identity. This included conducting in-depth brand and trend research, developing a detailed consumer profile and mood board, selecting a cohesive color palette and fabrics, producing ideation sketches, a final five look collection, and technical flats for each garment.

After completing the initial collection, we were tasked with designing three additional looks based on a different season as a continuation of the original line, ensuring cohesion while adapting to seasonal trends and needs.